The emergence of the screen-free fitness tracker is what best describes fitness technology in 2026. The recovery brand, which was first made popular by Whoop, has faced up against two new rivals this year: the Fitbit Air and the Garmin Cirqa.
According to reports, another tech company is considering creating its own screen-free fitness tracker. Bloomberg claims that Apple's industrial design team has been considering many potential directions for the Apple Watch, including completely new forms and gadgets, reports Newswav.
Apple is reportedly experimenting with different kinds and sizes of displays in addition to creating new wearable gadgets without screens. This could lead to the creation of smart rings like the Oura ring and activity trackers like Whoop.
According to Bloomberg, Apple is even considering creating more expensive models in addition to the Apple Watch Ultra and less expensive variants that might be positioned beneath the Apple Watch SE.
Related Google Says Fitbit Air's Screen-Free Design is Paying Off
For almost ten years, the Apple Watch has been the focal point of the company's fitness and health goals, and it has resisted the urge to expand into other wearable form factors. While Garmin continues to provide devices for various sports and customer needs, Samsung introduced a smart ring in 2024.
Eddy Cue, who assumed oversight of Apple's fitness and health software divisions last year, is reportedly a huge fan of Whoop and Oura. Cue reportedly told coworkers that Apple needs to advance more quickly and become more competitive in the health space, with Oura and Whoop providing more appealing options. beneficial characteristics.
The Apple Watch is still very popular. According to reports, Apple Watch sales increased by 21% in the first quarter of 2026. The firm plans to release the Apple Watch Series 12 and Apple Watch Ultra 4 in September, both of which are anticipated to be slight improvements over the original model.
The Whoop 5.0 is currently available for a one-month free trial, which permits you to use the full device without having to pay a dime.
