This Wearables Brand Is Taking the Market by Storm With Its Cool, Affordable Smartwatches

The pandemic has increased the popularity of wearables like smartwatches and wristbands. As smart...

Noise Hybrid Noise Cancellation Earbuds, set to launch on February 24, 2021. Photo credit: Noise

The pandemic has increased the popularity of wearables like smartwatches and wristbands. As smartwatches allow continuous heart rate monitoring, blood oxygen saturation and contactless payments, special wristbands help keep people maintain social distancing. All of these are vital during this pandemic.

Read more: Wearables shipments in India Jump 165%; Earwear and Watches Lead to a Record Quarter for Wearables

From Apple to Garmin, numerous smartwatch brands are dominating the wearables market. Noise is one such brand. What sets Noise apart from other leading brands is that it offers wearables and hearables at a very cheap price.

Founded in 2018 by Amit Khatri & Gaurav Khatri, Noise is the leading Indian connected lifestyle brand that is changing the way India remains connected and building India's largest and most active buoyant lifestyle community. With its remarkable range of best-in-class smart hearables and wearables Noise has also been awarded India’s No.1 wearable watch brand in 2020 by IDC Worldwide Wearable Device Tracker.

Noise has been listed as bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country. We were also the only Indian brand amongst the top 5 brands selling wireless earphones in India.

Noise Colorfit Pro 2 Full Touch Control Smartwatch sells for only 3,000 Rupees (US $41) at Amazon. The watch tracks your heart rate, steps, and sleep. It also sends smart notifications, and is waterproof.

The company started out selling smartphone cases but Amit & Gaurav saw the smartphone revolution and realized that with a phone at the center of most people's lives, smartphone accessories would be the next big thing in India. Noise diversified into smart wearables and wireless headphones. Noise was one of the first brands in India to offer truly wireless earbuds; the Noise SHOTS.

Read more: Walmart completes Acquisition of India’s Flipkart for $16 Billion

Noise makes the latest personal technology accessories available and affordable to young Indian consumers. It has been listed as the bestselling brand on Amazon and Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country.

Sam Draper
February 22, 2021

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