New Partnership to Provide Heads-Up Display for Rowers

A more interactive and safe experience for rowers.

Image credits: ActiveLook

CrewNerd, the innovative and most established on-the-water app for rowers and paddlers, has enabled compatibility with ActiveLook “Light AR” technology from MICROOLED, the European leader in the manufacture of OLED micro-displays. This integration will allow for a more interactive and safe experience for rowers, enabling them to access real-time data in their field of view without interrupting their focus or performance. ActiveLook is a heads-up display technology for connected eyewear combining low weight, low energy consumption and a very long battery life.

With this integration, CrewNerd is the first rowing or paddling app to provide real-time performance metrics. The athlete's experience is transformed in the way how they interact with their metrics, allowing them to look directly in front of them instead of looking down at a screen, reports ActiveLook.

Key metrics such as speed, distance, stroke rate, heart rate will be projected directly onto the glasses' lenses in the user’s field of view. When pairing ActiveLook glasses with an iPhone, Apple Watch or Android Smartphone, the metrics will be shown directly in the user's field of view. This will create a more immersive and productive training experience without them having to disrupt their activity. This technology will enhance the safety of the users by allowing them to keep their eyes on their path but also optimize their performance by providing real-time feedback.

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This compatibility with ActiveLook is a great option for rowers that can now have their metrics much more accessible than on a screen that might be hard is hard to read in bright sunlight. The displays with ActiveLook have several brightness modes, allowing rowers to read the data with greater ease.

For Eric Marcellin-Dibon, CEO of MICROOLED: “This new partnership with CrewNerd allows us to provide heads-up display solutions to rowers that we haven’t yet touched. This will enhance their experience as rower or coxswain providing athletes to maximize their potential.”

Tony Andrews, founder of CrewNerd commented, "We first launched CrewNerd 15 years ago. Since then we've continued to innovate and push the boundaries of how rowers and paddlers interact with their performance data and metrics. By partnering with ActiveLook Light AR technology, we are further enhancing the experience of rowers, coxswains, and paddlers."

Coxswains will benefit tremendously from a heads-up display since it will allow them to turn their head to look in any direction without having to turn back to see critical information about their crew’s performance or progress through a race. Apple Watch users using CrewNerd in “watch only” mode face the challenge of looking at their wrist while rowing or paddling to check their pace or stroke rate. With ActiveLook, they can see all of their critical data without sacrificing good posture or disrupting their flow.

MICROOLED has developed a specific and free interface that promotes an entire ecosystem around glasses. The software is patented and is based on a Bluetooth LE (BLE) layer. This software makes it possible to transmit intelligence and information with a very low impact on consumption.

About CrewNerd

CrewNerd is your ultimate rowing and paddling companion. As the most established on-the-water app, CrewNerd has been the performance monitor of choice for rowers and paddlers worldwide. It serves as a SpeedCoach at a fraction of the cost of SpeedCoaches.


MICROOLED specializes in the design, production and marketing of OLED micro-displays for near-eye applications (outdoor optical equipment, night vision glasses, ocular equipment for medical devices, augmented reality glasses, etc.). MICROOLED is a key partner of the world's top technology integrators with a unique technology that combines high resolution, high brightness and low energy consumption.

Sam Draper
June 17, 2024

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