At the Consumer Electronics Show (CES), smart contact lens maker Mojo announced partnerships with various sports brands like Adidas, Trailforks, Wearable X, Slopes and 18Birdies. The company claims its smart contact lens could play in the lives of professional athletes.
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“Today’s wearable devices can be helpful to athletes, but they can also distract them from the focus of the activity; we think there’s a better way to deliver athletic performance data,” Mojo Senior Director of Product Management David Hobbs said in a release. “Wearable innovation in existing form factors is starting to reach its limits. At Mojo, we’re interested in better understanding what’s still missing and how we can make that information accessible without disrupting someone’s focus and flow during training — when it matters most.”
Many augmented reality (AR) solutions can clutter reality. Mojo Lens is different. It quietly provides you with crucial data while you’re engaged in events that demand your attention. You can see trails on a ski slope, your pace for your last mile of a run, or talking points for a presentation, all without holding a device or looking down at a screen. With its invisible, wearable display, Mojo Lens helps you keep your concentration by providing information heads-up and hands-free.
Mojo is planning an early application of its product to help people struggling with vision impairment by using enhanced image overlays. The company is also working with the FDA through its Breakthrough Devices Program, a voluntary program designed to provide safe and timely access to medical devices that can help treat irreversibly debilitating diseases or conditions, reports VentureBeat.
During important moments, we all need crucial information, whether it’s the next curve on the bike trails, the address of the next appointment, or the latest sales projections. Mojo Lens helps you remember what matters most so you can concentrate on your priorities without burying your face in a screen or getting distracted by a mobile device.
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When you’re engaged in a demanding activity— setting pace for the group on a bicycle ride or a walking towards your airport rideshare while traveling—most devices give you information beforehand or afterwards. Mojo Lens gives you critical info during the activity without breaking your focus or flow. As the world’s first Invisible Computing device, Mojo Lens gives you information only when needed. It never gets in the way. And it lets you look like yourself wherever the day takes you.
