India-based wearable maker Fastrack announced three new products under Fastrack Reflex portfolio - Fastrack Reflex 3.0, Fastrack Reflex 2C Pay, and Fastrack Reflex Tunes which marks the brand’s entry into the Hearables segment. The products will be available in 165 plus Fastrack stores and on Fastrack.in.
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Since its inception in 2017, Fastrack Reflex wearables have seen 2 million young Indians flaunting their Reflex bands. According to IDC, Fastrack was ranked No. 2 in the smart wearable category between the years 2017 to 2019.
The Fastrack Reflex 3.0, priced at $35 (Indian ₹2,495), is a dual-tone (pink and green) smart band that comes with more than 10 sports modes and offers 20 watch faces that can be matched with interchanging straps. The tracker boasts a full-touch color display. Reflex 3.0 is water-resistant and is equipped with a heart rate monitor along with features like phone finder, sleep tracker, idle alert and vibration alarm, etc., reports Business Standard. It has music and camera control and comes with a 10-day battery life promise. It also features over 10 sports modes including running, hiking, walking, yoga, and cycling. The accompanying app, the Fastrack Reflex World, provides the user with a fitness activity report and in the future will give access to health and diet tips, new workout suggestions, etc.
Fastrack has entered the hearables market with the launch of Fastrack Reflex Tunes, which offers a range of products from over the head, behind the neck, and the popular truly wireless. The hearables are designed with an understanding of the audience and are packed with great sound quality and extended battery life. Fastrack Reflex Tunes are compatible with Android and iOS, has Bluetooth v5.0 and have varying playtime range from 6 to 26 hours.
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Aiming to make a footprint in the contactless payment space, Fastrack has also introduced Fastrack Reflex 2C Pay in collaboration with YONO SBI. Users will be able to make contactless payments using their fitness bands. The Reflex 2C Pay will also have smart band features like a sleep and activity tracker, music control, seven-day power reserve and phone finder.
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