Wearables for pets are here. Now, your dog or cat can be fitted up with GPS collars and even fancy fitness tracking collars.
The Pet Wearable Market is expected to reach USD 1,718 million by 2024 from USD 703 million in 2019 at a 19.6% CAGR. The growth of the market is attributed to the increasing concerns toward pet health and wellbeing, rising pet population & pet humanization, surging demand for IoT in pet tracking devices, and growing expenditure on pets due to high disposal income, according to Markets and Markets.
Whistle, a San Francisco-based pet device maker, has become a leader in the fast-growing pet wearables industry by rapidly improving its pet monitoring technology. The company’s flagship product line of Whistle Go devices used to simply report a pet's location and number of miles walked per day. Now, that data gets crunched in real-time to notify you through a smartphone app when subtle changes, like decreased activity or increased scratching, could indicate a health problem.
Whistle FIT serves as a preventative healthcare tool and utilizes its wellness program for dogs. It provides customers with a simple and fully personalized experience to manage pet care through monitoring of a pet's key health behaviors, food intake management, and activity. A service company at its core, Whistle Labs provides users with valuable insights that enable them to better care for their dogs.
For health and fitness monitoring, Whistle GO Explore and Whistle FIT are pet wearables that clip or attach to your dog’s collar.
Whistle Go Explore is smart pet device that monitors your pet’s location, health and fitness, which you can clip or attach on any collar. Built for the outdoors and every adventure, this GPS-enabled smart tracker is packed with health and fitness monitoring features that give you the best pet parent peace of mind possible. Great for dogs 20 lbs and up.
Whistle trackers help owners stay on top of their dog's fitness with recommended daily activity goals based on breed, age, and weight. See calories burned, distance traveled, minutes active & more. Whistle trackers help owners get ahead of potential health problems with alerts, notifications and weekly wellness reports that monitor behaviors like licking, scratching, and sleeping. Owners can also get a 30-day view of health behavior that can easily be shared with a veterinarian.
"Our mission is to improve the lives of pets by empowering the people who love them," said Collette Bunton, CEO of Whistle Labs. "Introducing Whistle FIT to our product portfolio is a direct response to our customers' needs for insights into their pet's health and fitness. Through our Pet Insight Project, where we've enlisted over 50,000 citizen scientists and collected data from 60,000 dogs across 900 breeds and mixes, we're able to provide an in-depth look into pet behavior and provide Whistle FIT users with actionable solutions. These insights help give our pets a voice and enable pet parents to deliver the right care when they need it — leading to happier and healthier pets."
A recent survey conducted by Whistle of 1,000 U.S. pet owners revealed their biggest concern is understanding and managing their pets' behavior, as well as providing them with proper nutrition and healthcare.
"Whistle FIT collects over 50 samples of your pet's movements every second, enabling our research team to look for hidden insights and discover never-before-seen patterns," said Jordan Meyer, Whistle's VP of Product. "As we uncover new connections between pet behavior, health and nutrition, we'll update the Whistle app to provide new capabilities and features, and offer greater insight into your pet's well-being."
Whistle is the only brand in pet wearables to offer personalized nutrition recommendations. With over 3,000 types of dog food, across all major brands, in its database, Whistle calculates the total daily amount an owner should be feeding their dog based on age, breed, weight, activity level/calories burned, and type of dog food. Activity levels are pulled directly from the Whistle tracker to make it easy to calculate precise average calories burned per day as input into portion recommendations. Once a pet owner enters their dog food, the Whistle app evaluates activity levels to determine the portion of food suggested specifically for that dog. Similar to humans, fitness in dogs is based not only on activity but also the amount of calories consumed.