Zepp, which entered the North American fitness market in 2010, became the go-to brand for athletes looking to improve their performance. Now in 2020, Zepp is changing its marketing strategy. The Silicon Valley company has already commenced an exciting new chapter, with personalized health management as its mission. Powered by its belief in the role human-centered technology can play in self-improvement, Zepp is leveraging the potential of the Internet of Things, AI technologies, devices, and apps that help people manage their health and wellbeing.
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In light of the pandemic, Zepp has become more active in innovating rapidly and get closer to the communities it serves through artificial intelligence, a Zepp spokesperson explained.
Zepp is supported by smart technology, that relies on precise data analysis and strict algorithms. While sister-brand Amazfit will remain focused on wearables, Zepp is becoming a health management brand with a broader vision to care for more aspects of health and wellbeing using cutting-edge technology and new platforms.
Zepp is building a high-end health management brand that is actively involved in research and also offers consumers outstanding industrial design, advanced processing and craftsmanship that will take smartwatches and personal health management to a new level. Zepp will use its advanced health and medical technology to redefine the significance of smart wearable devices. Ultimately, Zepp aims to transform wearables from being seen as "accessories" to becoming reliable health partners, helping a growing number of people to manage and take control of their personal wellbeing.
In October, in consultation with global sleep health authority World Sleep Society, Zepp commissioned an independent poll of 12,000 respondents across 6 countries to understand the concerns, perceptions and attitudes around sleep quality in these unprecedented times.
Recognizing music’s role in helping people fall asleep, Zepp has worked with Swedish creative masterminds to launch a digital Lullaby Generator.
The free-to-use Lullaby Generator will help users create tailor-made music based on their very own sleep patterns for an enhanced night’s rest. Existing Zepp users can login to share their sleep metrics and automatically produce a unique and personalized lullaby. Non-Zepp users can also participate by answering a series of questions about their sleep habits.
The extraordinary user experience and powerful and precise health management service that Zepp provides comes from its advanced technology, support from respected experts, dedicated professionals, and expanding partnerships with world-class organizations.
Through rigorous research and experimentation, the team has made remarkable progress in tracking and analyzing various types of biological data. In June, the team announced the official launch of the advanced self-owned PPG bio-tracking optical sensor, BioTracker 2 (which currently supports five biological data engines), ExerSense, RealBeats 2, PAI Health Assessment System, OxygenBeats, and SomnusCare. Meanwhile, the Huangshan-2 AI chip, featuring even higher computing efficiency and lower power consumption, made its debut only 450 days after the launch of the first generation. These will guarantee Zepp's relentless pursuit of all aspects of new technologies, devices, apps, and services.
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By partnering with organizations and institutions around the world, Zepp has been involved with far-reaching research that could help people stay healthy and perform better.
