Boston, MA-based human performance company WHOOP introduced next-gen WHOOP Strap 3.0 featuring WHOOP Live – a suite of improved features for real time data collection. Kristen Holmes, VP of Performance at WHOOP will be part of the panel discussion at the WT | Wearable Technologies Conference in San Francisco on July 9-10. Together with the NFL Players Association, we will be discussing the use of wearables and data analytics for protection, health and media in professional sports in this panel.

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WHOOP is a wrist-worn wearable device that is designed to improve training, sleep and lifestyle choices with real-time feedback on the body. Its effortless social media integration further augments the user experience with compelling graphic design and easy in-app capture for ultimate connectivity. The new WHOOP Strap 3.0 allows users to share live data and progress with trainers, coaches, friends, and connect with the WHOOP community at large, said the company in a press release.

“Data collection and accuracy have always been first and foremost at WHOOP. Through algorithmic breakthroughs, we’ve now found ways to optimize battery life while maintaining incredible accuracy. The result is a product with better ease of use and real-time coaching,” said Will Ahmed, Founder & CEO of WHOOP.

WHOOP Live features include:

• Strain Coach: Get exertion level recommendations based on the body’s recovery. When training begins, WHOOP will show whether the user needs to push harder, is overdoing it, or has reached their goal.
• WHOOP Snap+: Overlay WHOOP data onto videos or photos. Whether recording alone or with a trainer/friend, the user can see how strain, heart rate, and calories evolve over the course of any activity. Videos and photos can be saved, analyzed, and shared.
• HR Broadcast: Users can easily connect to their favorite BLE compatible apps and devices, including Peloton, Wahoo computers, Concept2 ergometers, Strava, and TrainerRoad.

WHOOP Strap 3.0 comes with the new ProKnit band – sturdy and stretchy band, engineered for maximum comfort, sweat absorption and pressure displacement. Optimizations in hardware, firmware, Bluetooth, and data architecture have contributed to an unprecedented 5-day battery life (considerably longer than the WHOOP Strap 2.0’s 40-hour charge). The new WHOOP also offers an opportunity to reflect users’ personal style, launching in three new colors: Onyx, Carbide and Arctic.

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WHOOP Live is only available in combination with the WHOOP Strap 3.0. New members receive the WHOOP Strap 3.0 for free with a 6, 12, or 18-month plan. Existing members can upgrade for as low as the cost of renewal, based on membership status. WHOOP is only available at WHOOP.com.

WT | Wearable Technologies Conference in San Francisco on July 9-10

The most innovative wearables event will be back on July 9-10 in beautiful San Francisco at SEMICON West to celebrate the 34th edition of the WT | Wearable Technologies Conference Series. Topics include data analytics in professional sports, prevention, treatment and rehabilitation with wearables, the future of digital health, medication and adherence, smart patches, workflow optimization and workforce safety and much more – featuring international leaders and experts of the wearables industry´s biggest names including Abbott, Autodesk, Datwyler, Kopin, Maxim Integrated, Multek, NFLPA, Omron, SharkDreams, Qualcomm, and many more. Register now to be part of #WTUS19