I have 20+ years of experience in Sales and Marketing from different industries and various Scandinavian countries. As a former 3M employee, I know how innovation can change the world.

My passion is to find new ways in which technology and partnerships with IT and tech companies can transform the traditional textile industry. This means taking the knowledge from both worlds and creating something new.I am also passionate about health and safety issues and have created a smart workwearstartup with integrated sensors to detect and prevent fall-related accidents.

I believe that smart textile products are the area where future disruptive innovation will come to the world. I am here to make it happen and of course in an environmentally sustainable way.