Semir Haddad is the Chief Product and Strategy Officer at MicroEJ. Semir has over 20 years of experience working with industry leaders and startups, bringing innovative technologies to industrial and consumer markets. Early in his career, he worked on digital video and audio, creating the first DVD player, and developing one of the earliest PVR software solutions for which he received four patents. At STMicro and Renesas, he drove the creation of award-winning lines of microcontrollers and microprocessors, including the STM32, RX, and RZ. Recently, Semir was part of the innovators at Eta Compute that created one of the first TinyML implementations.