Melanie Wendrikat is the Global Market Strategy Manager for Henkel Adhesive Technologies' printed electronics new business accelerator. She is responsible for the strategic development of newly evolving markets and digital business models. Melanie joined Henkel Adhesive Technologies at the beginning of 2020 as a Manager for Market and Customer Activation within printed electronics.
Previously she worked in the field of marketing and brand management for new business development with the Evonik Nutrition and Care GmbH. Melanie holds a Master of Science in Economics and Management studies from the University of Hannover, Germany – with a Major of International Management, specifically focusing on marketing.