Mark is Co-Founder and CEO of Sports Data Labs, Inc., a venture-backed, award-winning leader in collection, analysis, and distribution of real-time Human Data from on-body sensors and other sensing systems. At Sports Data Labs, Mark has pioneered the commercialization of athlete data in professional sports, including the distribution of revenue directly to athletes for use of their in-game data, as well as the transformation of human health data into a monetizable asset. To date, the company has provided real-time, in-game physiological data across 150+ countries to broadcasters including CBS Sports, Fox Sports, and Eurosport, and has worked with leading global sports organizations including the NFL Players Association (NFLPA), PGA Tour, PSA World Tour, and ATP Tour, as well as leading global healthcare systems including the Cleveland Clinic.
Mark’s published work includes the first peer-reviewed research on real-time capture, digital processing, and heart rate display from medical-grade wearable sensors in live professional sports competition, as well as articles under the Forbes umbrella on topics related to technology, sports betting, health data monetization, and the use of health data as a form of digital currency. Mark is also an inventor on multiple U.S. utility patents related to collection and distribution of sensor-based data, synthetic data generation, and denoising techniques for ECG sensors, as well as multiple pending patents which span across a wide range of novel systems and methods related to sensor communication and configurations, data collection, signal processing and identification techniques, artificial intelligence-based predictions and simulations, remote communication networks, individual/group consent, and personal data monetization for the sports and digital health ecosystems.
Prior to Sports Data Labs, Mark served as SVP & Global Head of Partnerships for a leading London-based investment company specializing in the trading of sports media and data rights on behalf of the NFL, the Premier League, MLB, FIFA, and 60+ other global rights holders. Mark has also held senior roles across Asia, Europe and the US with the National Basketball Association (NBA), where he served as department head for the League’s Asia Development group based in Hong Kong, and IMG, where he started off his career as a player agent.
In addition to Sports Data Labs, Mark teaches as an Adjunct Professor of Law at Case Western Reserve University School of Law on the legalities tied to collection, processing, and use of Personal Data and is a Spangenberg Fellow in Law, Technology, and the Arts.
Mark has been previously recognized as one of the top 30 global sports executives under 40 years of age (Leaders Under 40), as well as one of the 100 most influential Hispanic leaders in technology (HITEC 100). Mark has also been a featured speaker at conferences hosted by the USC Center for Body Computing, IBM, Microsoft, the National Basketball Players Association (NBPA), and others.
A Detroit native, Mark is a graduate of the University of Michigan and Case Western Reserve University School of Law.