Mark Gorski

Co-Founder & CEO

Sports Data Labs, Inc.

Mark is Co-Founder and CEO of Sports Data Labs, Inc. (SD Labs), a venture-backed, award-winning leader in collection, analysis and distribution of real-time Human Data from on-body sensors and other sensing systems. At SD Labs, Mark has pioneered the commercialization of athlete data in professional sports, including the distribution of revenue directly to athletes for use of their in-game data, as well as the transformation of human health data into a monetizable asset. To date, the company has provided real-time, in-game physiological data across 150+ countries to broadcasters including CBS Sports, Fox Sports, and Eurosport, and has worked with leading global sports organizations including the PGA Tour, PSA World Tour, and ATP Tour.

Mark’s published work includes the first peer-reviewed research on real-time capture, digital processing, and heart rate display from medical-grade wearable sensors in live professional sports competition, as well as articles under the Forbes umbrella on topics related to technology, sports betting, health data monetization, and the use of health data as a form of digital currency. Mark is also an inventor on a U.S. utility patent related to collection and distribution of sensor-based data, and a co-inventor on multiple pending patents which span across a wide range of novel systems and methods related to data collection, synthetic data generation, artificial intelligence-based predictions, sensor communication, signal processing and identification/verification techniques, remote communication networks, and sensor data monetization for the sports betting, remote monitoring, and digital health ecosystems.

Prior to SD Labs, Mark served as SVP & Global Head of Partnerships for a leading London-based investment company specializing in the trading of sports media and data rights on behalf of the NFL, English Premier League, MLB, and 60+ other global rights holders. Mark has also held senior roles across Asia, Europe and the US with the National Basketball Association (NBA), where he served as department head for the league’s Asia Development group based in Hong Kong, and IMG, where he started off his career as a tennis agent.

Mark has been previously recognized as one of the top 30 global sports executives under 40 years of age (Leaders Under 40), as well as one of the 100 most influential Hispanic leaders in technology (HITEC 100).

A Detroit native, Mark is a graduate of the University of Michigan and Case Western Reserve University School of Law.