Marco is an independent fitness and wellness industry expert, strategist and advisor.  As the former Chief Strategy Officer at Polar, he has over 18 years of experience in pioneering many category firsts in the fitness tech. He has broad collaboration experience with an extensive network of publicly traded global sports and wellness brands and smaller innovators. Marco’s consultancy, GrowTrail Services, is based in Finland and advises various international companies and investors operating in or are interested in the wellness/fitness, sports performance wearables categories while also helping young Finnish companies to go global.