Lars Wismer has many years of experience in the trade fair and event industry. Between 1999 and 2015, he worked at Messe Düsseldorf as a Senior Project Manager. He then moved on to Düsseldorf Congress Sport & Event GmbH and later to D.LIVE GmbH & Co. KG as Executive Director. In December 2022, Wismer returned to Messe Düsseldorf and assumed the position of Director of the world-leading trade fairs glasstec and A+A. In this role, he was also responsible for the international portfolios Glass Technologies, including the trade fairs glasspex and glasspro for the Indian market, as well as Occupational Safety & Health, comprising the events TOS+H, CIOSH, and OS+H Asia. Wismer now builds on this experience in his current role as Regional Head of “Messe Düsseldorf for Asia (MDfA)” and Managing Director of Messe Duesseldorf Asia Pte. Ltd.