Krista Treide is General Manager, USA at Polsen Health, guiding the brand's journey from early market discovery to scalable growth. In partnership with global leadership, she shapes localization, DTC and B2B growth, strategic partnerships, PR, and thought leadership, bringing twenty years of cross sector experience and a grounded blend of creative intuition and commercial clarity that turns insight into momentum.

She helped build Nike Sportswear into a $1B+ global category, a pivotal experience that led her to found MODUS, a boutique brand strategy agency. There she led brands including UGG Australia, Reebok, Apeel Sciences, and Santa Barbara SKY FC through growth strategy, market development, and brand evolution across tech, health and wellness, sport, social enterprise, and CPG. Most recently, she exited a twelve year product, retail, and fulfillment venture through acquisition.

A former Division I All American athlete, Krista has served on Nike's Global Diversity Council, holds nonprofit board seats, and champions the SB Foodbank and Meals on Wheels. She was a panelist at Livelong 2027, and has spoken at Innovation Enterprise, the California Women's Conference, e2e Tech incubator, and the Opportunity International Global Conference. A proud mom of a teen girl, she finds balance in movement, nature, and purpose, and a deep belief in building products that meaningfully improve lives.