Frank Marsman, based out of Amsterdam, is responsible for building Addoptics' partnerships and bringing prescription optics to the AR ecosystem. He has a background in physics and computer science and spent half a decade in an international role at Cisco Systems. After leaving Cisco, Frank led the sales team of Sonantic, a London based AI startup, which was acquired by Spotify in 2022. After the acquisition, Frank worked at Spotify as an account executive but wanted to get back into the startup world. After a long search, he found his match with AddOptics, where Frank is now head of business development, enabling customers to build AR glasses with prescription without compromising aesthetics or quality.