Assaf Gad is the Chief Strategy Officer and General Manager at Intuition Robotics, focusing on bridging the gap between technology and real-world challenges, particularly for vulnerable populations. A seasoned product leader, Assaf's career is driven by a passion for creating innovative user experiences using cutting-edge technology, creative problem-solving, and business insight. With extensive experience in both hardware and software product development, Assaf has led teams from ideation to market, emphasizing meaningful technology. He uses storytelling to connect technology with people, highlighting the interplay between user experience, innovation, and consumer brands. Assaf has a history of pioneering new user experiences. Currently at Intuition Robotics, Assaf spearheads initiatives in product strategy, consumer marketing, and strategic partnerships, driving the company's vision forward. At N-trig, he introduced digital writing technologies that led to its acquisition by Microsoft for the Surface portfolio. At PointGrab, he integrated computer vision solutions into devices by Samsung, TCL, and Lenovo. Prior to Intuition Robotics, he led marketing and strategic partnerships at Audioburst and mentors startups at Techstars Barclays Accelerator in Tel Aviv. He also held leadership roles at Powermat Technologies, modu Mobile, and Telmap Ltd (acquired by Intel). Assaf holds a BSc. in Computer Science from Reichman University (The Interdisciplinary Center Herzliya).