Alexander Gerfer is the Managing Director and Chief Technology Officer of one of Europe's largest manufacturers of electronic and electromechanical components. The company, headquartered in Waldenburg, Germany, has a workforce of over 7,000 employees and operates manufacturing, logistics, quality, and administrative sites in 50 countries. Alexander, who holds a degree in electrical engineering and has a background as a trained radio and television technician, joined Würth Elektronik eiSos in 1997 and began his career as a technical sales representative. Recognizing the need for standardized power inductors and interference suppression ferrites, he leveraged his expertise in inductive components and practical experience in power management to expand the company's product range. Alexander played a key role in establishing various divisions within the company, including research and development, product management, quality assurance, and supply chain management. He is also an accomplished technical book author, lecturer, and sought-after keynote speaker. With his vision and commitment, Alexander has significantly influenced the growth and direction of Würth Elektronik eiSos as a customer-focused manufacturer and technology advocate.