Femtech Startup Lady Technologies Introduces 2-in-1 Device that Combines Fertility Tracking with Pelvic Floor Exercising

Femtech company Lady Technologies today announced its official launch of FDA-registered kegg, the...

Photo credit: PRNewswire

Femtech company Lady Technologies today announced its official launch of FDA-registered kegg, the first 2-in-1 device that combines fertility tracking with pelvic floor exercising. Along with the product release, the company also announced it completed a seed funding round worth $1.5 million. Investors include Crescent Ridge Partners, SOSV, Texas Halo Fund, Fermata Fund, MegaForce and several angel investors.

Read more: Femtech Startup Bloomer Develops Smart Bra that Can Monitor Women’s Health

According to the CDC, around 12% women between the ages of 15 and 44 in the U.S. have difficulty getting or staying pregnant. Ovulation is the most commons cause of infertility. Some common types of infertility testing include measuring thyroid function, progesterone levels, prolactin levels and the ovarian reserve.

kegg uses advanced sensing technology known as impedance to analyze changes in women's cervical fluid which is then analyzed in the cloud with results delivered to the user's smartphone. The device specifically senses changes in electrolyte levels to detect the hormonal switch from estrogen to progesterone that accompanies a woman's fertile window and ovulation, says a press release.

"We have created the first, easy to use modern medical device to help women manage their fertility with actionable data. Cervical fluid is a standard for determining women's conception probabilities on a daily basis and kegg is the most convenient way to measure it. In future, we want to look at other use cases that include infections, fertility tracking during postpartum and perimenopause," said Founder and CEO Kristina Cahojova.

The device is made with medical-grade silicone and gold plated, stainless steel sensors and only needs to be inserted for two minutes a day. Before each test, women can also opt to do Kegels to exercise their pelvic floor muscles. kegg communicates wirelessly through a phone's Bluetooth connection. The antenna is placed in the tail, safely keeping it outside the body. Data is processed through personalized algorithms allowing women to visually understand their fertile window on the company's free mobile app.

Read more: Femtech Hardware Elvie Partners with NHS to Tackle Stress Urinary Incontinence

"One of my proudest accomplishments is building a community of over 2,000 (and growing!) women who are tracking their fertility. We've already had several women report successful pregnancies using kegg since our Beta launch and it's been a joy to celebrate together. We also lean on our customers for valuable feedback. Most recently, we've developed an upgraded app that is more intuitive and builds on our user's feedback to provide more actionable insight into their unique fertility cycles."

Sam Draper
October 14, 2020

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