Dr Albani Ltd is a UK-based medical technology company focused on developing clinically inspired, non-invasive solutions for early-stage infant care. Founded by a paediatric gastroenterologist and led by a multidisciplinary team spanning medicine, engineering, and international business, the company translates frontline clinical insight into practical, evidence-informed devices for both home and hospital environments. Its flagship product, BabyUp®, addresses a well-recognised clinical challenge: infants who experience gastro-oesophageal reflux, colic, and respiratory discomfort when positioned flat. BabyUp is built around a patented Shoulder-Replicated Angle™ (SRA™), which reproduces the natural inclined posture infants adopt when held upright against a caregiver’s shoulder. This physiologically grounded positioning supports gravity-assisted gastric emptying and improved airway alignment, without pharmacological or invasive intervention. Designed for supervised use, BabyUp is suitable for domestic care as well as paediatric and neonatal settings, where clinicians routinely manage feeding intolerance, reflux, and post-procedural positioning needs. The device integrates a stable mechanical structure, adjustable inclination, and comfort-focused materials to complement existing care pathways rather than disrupt them. BabyUp® is classified as a Class I medical device in the UK and EU and has completed post-launch market entry. Dr Albani Ltd is now scaling internationally across consumer and clinical channels, with a mission to improve infant comfort, caregiver confidence, and early-life care outcomes through clinically driven design.