Willow, the maker of all-in-one wearable breast pump system, added a new reusable Milk Container to its pump, giving moms more freedom in how they pump. The hands-free and untethered pump will now allow women to pump and pour with the Container, or pump and store with spill-proof Milk Bags.

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According to the CDC, 60 percent of mothers do not breastfeed for as long as they intend to. Additionally, stress about pumping at work is reported as the second most common reason why women do not return to their job following maternity leave, according to Ovia Health. Willow aims to change that by relieving the stress of many mothers have around pumping and balancing their everyday lives.

According to an August 2019 survey of Willow users, 93% of mothers said Willow reduced the stress of pumping and improved their overall breastfeeding experience. Among them, 86% said they were confident that willow would meet their pumping goals, the company said in a press release.

“We reimagined the breast pump to help women pump longer and with less stress, and the Container is our latest—and most highly requested— innovation to help moms do that,” said Vickie Bond Mrva, mom to two and Willow President and CMO. “At Willow, our core mission is to improve the lives of moms, and we're so proud of the real impact we are having.”

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Over 45,000 women use the Willow Wearable Breast Pump. Developed by a female-led engineering team, both pumping options for the Willow Pump have just a few parts to assemble and clean, supporting Willow's commitment to design hassle-free products with the on-the-go mom in mind. The Milk Container comes in 24mm and 27mm, and a new 21mm size, based on requests from moms.

Read more Willow Adds New Features to its Breast Pump at CES 2019

Willow is a Mountain View, CA-based femtech company that designs solutions to make moms' lives easier and solve real-life problems. The Willow breast pump discreetly tucks into a bra, without cords, dangling bottles or loud sucking noises — freeing moms up to pump wherever life takes them.

The company said it has “many more innovative products to come in 2020, focused on improving the lives of women in early motherhood.”

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