New York-based sleep tech company Dreem launched the second version of its smart sleep tracking headband Dreem 2 in the U.S. The noninvasive technology combines hardware and software to provide poor sleepers a tailored and holistic solution to address their problems falling asleep and staying asleep.

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“This is the first step in our mission to deliver precision sleep medicine at scale. With the US launch of our FDA-registered medical device, we've taken our place at the forefront of sleep healthcare,” explains Vik Panda, Dreem's Managing Director for North America. “Poor sleep has a tremendous impact on productivity, stress, absenteeism and overall mental health, not to mention the link between poor sleep and a long list of chronic diseases. Our first-of-its-kind solution helps individuals take control of their sleep, thereby improving their overall health.”

According to sleep experts, 30% of the U.S. population suffers from problems falling asleep and maintaining sleep, and for 10% of these people these problems are persistent and long-term. These sleep problems not only lead to loss of productivity, concentration or memory but can also be closely linked to serious physical and mental health issues. However, there are only a few treatments available to address this issue. Hypnotics, or sleeping pills has health risks and they only provide short-term, superficial relief, the company said in a press release.

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The headband’s seven sensors measure brain activity (EEG), heart rate, respiration and movement, the user is provided with a complete, detailed overview of their sleep. This monitoring and analysis are accompanied by the headband's biofeedback features that use audio to make falling asleep and waking up easier.

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The data collected by the headband is used to adapt an in-app 7-week long program to fit the sleeper's needs.  Backed by scientific evidence, this program is made up of exercises, tools and advice designed to help the user address thought patterns and habits at the heart of their sleep problem and establish a healthier sleep routine. The program can be divided into 4 main blocks: Sleep Consolidation, Stimulus Control, Cognitive Exercises and Sleep Hygiene.

Dreem 2 is priced at US $440 and can be ordered through the company’s website.

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