At HEPICC, we develop healthcare innovations, from the initial idea all the way to a reimbursable product. We build the market access, reimbursement, implementation, and commercialization strategies required to bring these innovations into the German healthcare system.

We collaborate with startups, SMEs, pharmaceutical and medtech companies, healthcare providers, and ecosystem partners to transform innovative products and services into viable, reimbursable, and implementable healthcare solutions.

We focus on statutory and private health insurers, as well as other relevant payers in Germany.

With our deep understanding of the German healthcare system, its mechanisms, and its key stakeholders, we create realistic pathways from innovation to market access, reimbursement, and sustainable care delivery.

Our work includes:

• Developing reimbursement and market access strategies for digital health, medtech, and pharma solutions
• Structuring access routes to statutory and private health insurers, as well as other German healthcare payers
• Designing healthcare innovations and products from conception to launch, based on real system requirements, payer expectations and patient needs
• Transforming healthcare innovations into accessible, reimbursable, and sustainable care solutions
• Translating innovative products and services into payer-relevant value propositions
• Aligning product strategy, evidence requirements, regulatory context, and commercialization logic
• Building stakeholder strategies for payers, providers, clinics, associations, and ecosystem partners
• Connecting clients with reliable partners across the German healthcare system
• Reducing strategic uncertainty, costly detours, and unfocused go-to-market activities

Our work aims to create clear, realistic, and executable pathways from healthcare innovation to reimbursed care, improving patient care and creating value for our clients, patients, healthcare professionals, payers, and innovators.